The Marketing Coordinator is a full-time position at Japan America Society of Greater Philadelphia (JASGP). JASGP’s goal is to make Greater Philadelphia a nationally and globally known center of Japanese art, business, and culture by promoting mutual friendship and understanding between Greater Philadelphia and Japan.
JASGP is a private nonprofit organization that connects Japan and Philadelphia through: operating and preserving Shofuso Japanese House and Garden, which hosts over 30,000 visitors each year; producing the Subaru Cherry Blossom Festival with over 15,000 attendees; presenting a US-Japan Business and Public Policy Series; and providing Japanese arts, business, and cultural programming for all ages.
Working under the supervision of the Associate Director of Partnerships and Programs, the Marketing Coordinator will develop and implement marketing and public relations plans and materials for institutional identity and for all JASGP programs. The successful candidate oversees the design, implementation and analysis of digital, social media, and email marketing campaigns for JASGP’s programs. She/he will develop all print and electronic communications, manage JASGP’s website (WordPress) and social media outlets, including Facebook, Twitter, and Instagram, coordinate with contracted designers and with advertising outlets, work closely with staff and volunteers, and, working with the Associate Director of Development & Data Analytics, manage communications around fundraising campaigns.
Candidates must have a minimum one year of marketing/public relations experience, excellent written and verbal communications skills, strong interpersonal skills, the ability to manage multiple tasks, and a desire to work in a high-energy, collaborative environment. A passion for the arts and culture is a definite plus; a working knowledge of Blackbaud’s Altru and Mailchimp, and a familiarity with Japanese arts and culture are strongly preferred. This position requires the ability to work occasional evening and weekend hours as scheduled.
The Marketing Coordinator will:
- Implement and maintain the annual marketing plan.
- Manage promotion of all events including: manage the JASGP online program calendar, create and post program descriptions to online events calendars, manage website registration set-up, and create social media messaging around all programs
- Monitor and evaluate the success of all marketing campaigns.
- Manage e-newsletters to arts and culture, and business audiences
- Assist in keeping the website up-to-date.
- Maintain digital image library, including online media kits.
- Coordinate with the Membership and Development team to maintain the organizational communications calendar.
- Maintain knowledge of best practices and new developments in the field of marketing and communications.
- Actively seek out professional development opportunities.
- Assist in developing partnerships with local institutions for increased marketing potential as well as developing additional benefits for our stakeholders.
- Assist with planning and running special events.
- Work directly with program directors and managers to evaluate public relations needs.
- Organize promotional events throughout the season.
- Respond to media and sales inquiries.
- Content creation for all social media channels.
- Respond to visitor questions both in person and through various electronic channels.
- Visitor survey administration, data entry, and analysis.
- Design and execute e-blasts and develop benchmarks, metrics, and goals for enhanced performance data, including open and click-through rates.
- Shepherd the production, mailing, and distribution of print collateral, including but not limited to: brochures, flyers, postcards, newsletters, one-pagers, annual reports, etc.
- Research beneficial advertising opportunities and strategic media partnerships and present to senior staff.
- Write for occasional public relations work, including press releases and media advisories, and pitch stories to news outlets and reporters.
- Proofread copy and maintain house style.
- Assist with media, film, and photo shoots during the event hours.
- Manage social media and/or marketing interns.
- Other duties as assigned.
- BA or BS in a related field, or equivalent experience and knowledge.
- Some marketing or communications experience required.
- Must be highly organized, flexible, energetic, and must demonstrate adaptability, and eagerness to learn in a fast-paced work environment.
- Solid communications generalist with leadership capacity.
- Superb understanding of the mechanics of writing; an expert editor with experience writing web and advertising copy.
- Experience developing social media content for a business or nonprofit and managing this content through a scheduling platform such as Buffer or Hootsuite.
- Good knowledge of public relations.
- Ability to manage multiple projects at one time.
- Experience working in fast-paced, deadline-oriented environment.
- Strong organization and time management skills.
- Excellent interpersonal skills.
- Experienced photographer.
- Experience working with outside vendors and contractors.
- Proficiency with MS Office and email marketing platforms is required.
- Experience using Adobe Design Suite and WordPress.
- Passion for Japanese culture, nonprofits, history, and museums is a plus!
- Driver’s license and access to a vehicle is ideal
- Frequently involved in setting up and cleaning up events at a historic site. Some lifting of tables/chairs, and walking up and down stairs occasionally needed.
This position reports directly to the Associate Director of Partnerships and Programs.
Salary range is $30k-$35k per year with medical insurance, ST and LT disability, life insurance, retirement plan participation, generous paid time off, and flexible working hours.
Send your cover letter and resume to:
Associate Director of Partnerships and Programs
No phone calls, please.