From self-proclaimed ‘trainers’ to techies and entrepreneurs, Nintendo’s highly-anticipated release of Pokémon GO has international audiences pining for the smartphone app’s release. A collaboration project between three big names in tech industry Niantic, Inc. (a Google subsidiary), The Pokémon Company, and Nintendo Co., Ltd., Pokémon GO offers players the chance to capture, trade, and battle virtual Pokémon at any real life location with wifi or carrier access.

The app’s release date has been kept on the down-low, with the official website and infomercial only citing ‘2016’ as its general time frame. Additionally, the website states that the app “will be available for download at no charge on the App Store and Google Play” it but that “In-app purchases will be available.” Dedicated enthusiasts are also encouraged to purchase the Pokémon GO Plus Wristband, a bluetooth device which connects to the player’s smartphone, allowing them to catch Pokémon with the press of a button. The necessity of both the in-app purchases and wristband to the user experience have been left vague, leaving potential players questioning the true cost to “Catch ‘Em All.”Pokemon GO_1Regardless of whether your an avid ‘trainer’ or curious techie, Pokémon GO signals yet another shift in the smartphone app market, raising the bar for what players can expect from a free download.

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(Information and images courtesy of The Pokémon official website)

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