If, like me, you struggle with and are constantly confounded by the vast intricacies of makeup, turn your attention to YouTube’s beauty guru Sasaki Asahi. Watching makeup tutorials on YouTube for me began as a guilty pleasure and quickly became my go-to resource and learning annex for all things beauty. There are dozens of beauty gurus on the site, with a wide range of styles, but one of my favorites isSasakiAsahi. What sets Sasaki apart from other YouTube beauty gurus is her dramatic flair and whimsical story-telling format for her tutorials. Her videos are artistic and engaging; her animated and expressive nature and capable filming skills keep you wanting to watch video after video of what is ultimately just a woman putting on make-up.
Sasaki’s YouTube origins began with original short films she made and posted with a group of friends to their channelmanwomanfilm. Over time the content of the channel evolved to suit Sasaki’s interests in beauty and cosmetics, and she began posting makeup tutorials which slowly grew in popularity around the world. Although that channel has been left dormant, her personal channel is updated regularly and currently has over 200,000 subscribers. She is not a professional makeup artist; instead she developed her skills by reading magazines and watching other beauty gurus on YouTube, whose techniques later motivated her own videos.
Sasaki seems to draw inspiration for her content from any and everywhere. From everyday/work makeup to dramatic or holiday-specific looks, she creates a range of beauty tutorials relevant to any occasion. She has several Halloween-inspired looks such as Cinderella and Skeleton, but she also has makeup tutorials for specific anime or manga characters, a useful tool for those interested in cosplay. What’s great about Sasaki is that her videos are entertaining and easy to follow, and she doesn’t use a lot of high-end or brand name cosmetics. Most of the products she uses can be purchased in a drugstore, so recreating the looks on yourself can be fairly inexpensive.
The video that best represents her unique style is also her most popular video, and the video that introduced me to her channel, called “My Spoon Story.” In the video she demonstrates through amusing story-telling and theatrical music how a spoon taught her how to perfect applying eyeliner, something I’m certain maaaaany women struggle with daily. It’s a completely unexpected and brilliant method that I have since practiced using myself (with mixed results, but I am determined to master it!).
If you’re currently looking for help or inspiration for the holidays, be sure to check out her Christmas-themed videos, one of which is a DIY tutorial for creating Christmas paper eyelashes. (The video also has a funny song at the end about Christmas in Japan which you can listen to here.)