Halloween has become a big festivity in Japan over the last decade. Particularly, young people in their 20s and mothers with small children lead the trend in dressing up and enjoying parties. Twenty-somethings took to the streets ofShibuya the weekend leading to Halloween for a huge street party. Some 100,000 people also regularly attend an annual parade in Kawasaki, Kanagawa Prefecture, to see participants who dress up and march.
Rakuten Inc., the third largest e-commerce site in the world after Amazon and eBay, reports Halloween-related sales are up about 1.7 times from last year and are 3 times as much compared to those of 2011. Halloween has surpassed the market size of “White Day” — a tradition on March 14th where men give presents to those who gave them gifts on Valentine’s Day — and it is approaching that of Valentine’s Day.
Common Halloween items had been candy and small gifts but now costumes are becoming must-buys. Mothers and children dressing up has become this year’s trend. Hotel Nikko Tokyo, for example, has been offering Halloween party plans for mothers and children since last year. The hotel purportedly rents out costumes and serves a nice meal consisting of pumpkin delicacies, such as pumpkin soup and pumpkin pie, at 24,000 yen for a group of four adults.
Halloween is not just for youth or families anymore either, for even Japanese breweries are throwing parties where they serve drinks to costumed, adult guests.
News Source: Mainichi
Photo Source: AnimeNewsNetwork