If you are to walk in Hachiko Square, Tokyo, your eyes will be subject to an array of styles. However, you will definitely see a lot of girls with thick blonde curls, long manicured nails, big, dolly eyes,long eyelashes, tanned skin, jeweled cell phones and furry boots. Welcome to Shibuya! Gyaru centra!
Gyaru, the Japanese word for “gal”, is popular style in Japan. A completely different view of beauty from the traditional black haired, fair skinned Geisha, Gyaru style has been popular since the 1990s. Gyaru magazines include Egg and Popteen, while Tsubasa Masuwaka is arguably the most famous Gyaru model.
While kawaii fashion is nothing new to Japan, many foreign girls are starting to latch onto the Gyaru trend. Tumblr, Blogspot, YouTube and Livejournal are a few of the sites that are home to many “Gaijin Gyaru” blogs. Spain, France, Sweden and the USA are all home to new Gyaru.
I myself, absolutely love Gyaru fashion, because it is fun, youthful and very cute! The typical Western form of cute is very different. I’ve noticed that in the States teens try to look older while in Asia it is more popular to try to look younger. The styles and colors of pastels, peace signs, big eyes and soft curls completely contrasts the low cut tight black dresses and flat ironed hair that is “hot” in mainstream USA. Gyaryu is a new, and different way for non-Japanese girls to stand out and look and feel cute about themselves.
This blog has a 30 minute video featuring foreign gals in Japan! Enjoy!
What do you think about Gyaru style and Japan vs. USA’s ideas about beauty?